What Were They Thinking? Jimmy Johns' Bank Robbery Commercial

I saw this commercial the other night and I found it to be in poor taste. I know it originally aired during last year's Super Bowl, which I didn't catch, so it's been floating around but that was my first time ever seeing it and I found it be horrible.Who came up with the ad campaign of stressful situations = ordering Jimmy Johns. I can't imagine someone siting around the conference table coming