Are We Too Focused on Youth?

by C. A. BrooksStyle and Focus Lifestyle PRWe live in a youth obsessed culture where everything and everyone has to be young and fresh. Look at some of the new and returning fall shows, that are aimed at teens and early twenty-somethings including the revamped 90's shows like 90210 and Melrose Place. The main cast of both shows are at least 10 years younger than the actors were when the original

Marketers Are Not the Reason People Buy Things They Don't Want

Rant for the day byStyle and Focus Lifestyle PRI am so tired of hearing that "Marketers are the reason people buy things they don't want". People buy things because they want to buy them and not from ads or anything else. A person can see hundreds of ads and not be inclined to make a purchase unless it's for something that they were already interested in or thinking about buying. Saying that

Has Calvin Klein Gone too Far with Ad?

From my Marketing POV, Calvin Klein is a great brand with amazingly chic clothes and I feel like they don't have to go out of their way to create controversy to sell the brand. I'm all for creative expression but you don't always need to use sex to sell everything. It gets old rather quick and it kind of suggest that their marketing and advertising people couldn't think of anything else to

Meet The New Disney Princess

(Click picture to enlarge)Tiana in 'Princess and the Frog'by Charisse JonesUSA TodayMove over Snow White, make room for Princess Tiana.For the first time, Disney is creating a film with an African-American princess, whose doll made its debut Monday at the American International Toy Fair in New York City.For Disney, it's not just about being culturally and politically correct, it's also about

The Importance of Staying Visible in Tough Times

by Annice BrooksStyle and Focus Lifestyle PRYes, it's common sense to stay visible doing tough economic times but many seem to forget that. As the old saying goes "Out of Sight, Out of Mind". Instead of using all their resources many are choosing to scale back or eliminate their Marketing and Public Relations altogether. Why? By doing that all it will do is put you at a disadvantage once the

Do Magazines Need A Signature Look?

By Style and Focus Lifestyle PRI have a sorority sister who sells ad space in magazines and yesterday we stopped by a local cafe to buy a coffee (for her) and spiced pumpkin chai tea (for me) to just sit and catch-up. Some how we got on the subject of signature looks of magazines and Glamour came to mind of not having a signature look anymore.As much as I like Glamour (I've been a long time

Are we Overloaded with Celebrity Product Promotion?

by Style and Focus Lifestyle PRThis might sound strange coming from someone in Marketing & PR but there are too many ads featuring celebrities as well as there are too many celebrity products being aimed at the same target market.A few questions that come to mind are: Do we really need to see so many celebrities in ads to purchase a product? Are companies relying too much on the celebrity

Is Creativity the Way to Boost Sales during Recession?

by A. BrooksStyle and Focus Lifestyle PRDuring hard times companies are looking towards their marketing, PR and advertising - in-house or outside agency - to provide creative ways to make an impact and attract sales more often than not with a minimized budget. Creativity will be key because it will set a business apart from all it's competitors.This is when marketers, advertisers and publicist

How to Market a Healthy Lifestyle to Children?

by A. BrooksStyle and Focus Lifestyle PRIt's definitely not an easy task. With the new controversial cholesterol drug for kids being introduced, it's more important than ever for kids to live a healthier lifestyle.First, you will have to start with the parents to inform them on ways to encourage and to incorporate healthy living on a daily basis. They have to set good examples for their kids,